Importance of sensory play with Zimpli Kids Bath Slime | Review.

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A company that design, market, manufacture and supply some of the most unique and innovative children’s toy products on the market!

As a young, vibrant company from 2017 they​ are always striving to create fun new products that will safely enhance both the children’s and parent’s experience of playtime.

​In early 2017, Europe’s largest toy distributor, Simba Toys, became a major shareholder of Zimpli Kids.Β 

In early 2018 they created their own ‘in house’ manufacturing infrastructure and started small then in theΒ  January we manufactured 5% of their needs and gradually increased their capacity throughout the year and in November they manufactured over 95% of their needs in house.

They distribute to over 50 countries and we have extensive, up to date testing certification for every country they ship to.Β 



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Social Media marketing has played a major role in getting Zimpli Kids to the fantastic position they’re in today – particularly on YouTube.

Their most popular products Gelli Baff and Slime Baff, have clocked up over 6 BILLION views on YouTube from independent reviewers worldwide in just over 3 years – and it’s showing no sign of slowing down.



  • Same day dispatch for next day delivery on any mainland
  • UK orders placed before 4pm, Monday to Friday.Β 


They have been working towards ISO (9001 : 2015) certification all year and are very proud to announce, that as of 14th December, their in house production facility in now fully ISO certified!

The first box of Gelli Baff was sold into the UK market in January 2007 and they have had the exact same initial selection available in multiple UK retailers now for 10+ years.Β Over the 10 year period, they have sold over 20 million units of Gelli Baff and just short of 10 million units of Slime Baff worldwide using the same formulation.

They take the safety of all products exceptionally seriously and this is evident in not only how thoroughly products are tested but also in their choice to manufacture over 90% of their products in our UK basedΒ ISO (9001 : 2015) certifiedΒ manufacturing plant.

They have multiple up to date testing certificationΒ to demonstrate the safety of their full product range;Β 

  • EN71:Β Ensure that theΒ toyΒ conforms to the essential safety requirements.Β 
  • TRA:Β Toxicological Risk AssessmentsCPSR: Cosmetic Product Safety Report.
  • ASTM and CPSIAΒ  Β 

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TheΒ Bio-degradationΒ TestΒ OECD 301B determines the biodegradability of a material by adding it to waste sewage and measuring the amount of CO2 created over a 28 day period.
Zimpli Kids engaged Intertek to carry out this test for both Gelli Baff and Slime Baff.
The test involves adding Gelli Baff and Slime Baff to an inoculum (sewage waste) and measuring how much CO2 Β is released over the 28 day period. This is reported as a percentage. The sewage waste is also tested at the same time by itself.
The OECD 301B guidelines state a product has to achieve a minimum 60% conversion to CO2 within 28 daysΒ 
Both Slime Baff and Gelli Baff biodegraded with Slime Baff achieving a 71.31% conversion and Gelli Baff a 66.86 conversion.
The sewage waste by itself converted 82.83% over 28 days as both products achieved a figure greater than 60% both products are classed as biodegradable according to the standard.Β 


​Slime Baff
Toy verdict Awards Winner – 2015
Dads Choice Awards Winner – 2015
Rainbow toy Awards Highly Commended – 2015
Toy Talk Awards Winner – 2015Β 

Gelli Baff
Toy verdict awards Winner 2015Β 
Slime Blaster
Best New Outdoor Toy Award – 2017
Buyers Choice Award Category – 2017
Made for Mums Toy Awards – 2017
Outdoor toy awards – 2018 – Highly CommendedΒ 

SnoBall Battle PackΒ 
Independent Toy Awards 2017
​Mums choice award 2017 – Highly Commended ​


They have now sourced and use a cosmetic β€˜Bio Glitter’ made from a special biodegradable film that degrades in sea water in accordance with the standard ASTM D7081-05.
​Zimpli Kids have recently joined the OPRL scheme (On-Pack Recycling Label) meaning all of their boxes will have consistent on-pack guidance to make it clear to customers how the packaging can be recycled.Β 
The OPRL Scheme aims to deliver a simple, consistent and UK wide recycling message on retailer and brand packaging to help consumers recycle more material correctly –Β  recognised by more than 7 in 10 consumers

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Vary from snowball slime, glitter slime and more!

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Zimpli kids kindly sent us some awesome slimes to play with!
Four Gelli baff and four Slime Baff and the kids were so excited so be able to try them!
Yes, these eight packets were gifted to the children but all thoughts are their own and my own.

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  • 100% safe bath time fun
  • Non irritant.
  • Environmentally safe.
  • No harmful chemicals.
  • Non irritant, 100% safe on skin, different colours and fragrances, UK manufactured and non staining!


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​Slime BaffΒ turns your bath water into a gooey, oozy bath of slime and available in three colours – blue, red and green
Easy to use by just adding more water, the slime can be diluted into coloured water that can be safely drained away. ​
Slime is trending massively worldwide which has pushed Zimpli Kids sales and YouTube campaign to new heights with overΒ 2.8 BILLIONΒ views on Slime Baff alone in just ​over 3 years!
1 Box ofΒ  150g Slime Baff contains;
1 x 150g Bag of Slime Powder
1 x Instruction Leaflet
UK RRP – Β£4.99

10 Count CDU
Tariff code: 3307 3000



Acrylamide Sodium Acrylate Copolymer, parum, Cl 17200. This product does not contain Borax, boric acid and any other boric acid derivatives.


Just add more water to dilute the slime back into water and safely drain away!



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Gelli Baffis aΒ totally unique,Β fun, bathtime product that lets youΒ turn water into goo and back again!Β 
By addingΒ Gelli Baff powder to water, you can create a thick colourful goo and you can easily add a second β€˜dissolver’ powder, the goo turns back to coloured water to be drained away safely and easily!

Available in four different colours (red, blue, green,pink)


The 1 Use 300g Pack contains:Β 
1 x 150g Bag of Gelli Baff powder
1 x 150g Bag of Gelli Baff dissolver
1 x Instruction Leaflet

UK RRP – Β£4.99


Sodium Polyacrylate, Parfum, Cl 17200, Sodium Chloride


Step 1: Slowly Sprinkle Gelli Baff Powder to transform water into thick colourful goo! Step 2: When playtime is over, add the 2nd dissolver powder to turn the goo back into water and safely drain away!

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𝙒𝙃𝙀𝙍𝙀 π™π™Š π˜½π™π™”

The ones we received you can by the slime Baff is on AmazonΒ and the Gelli Baff too from Amazon!

You can also buy all sets from The Entertainer, Smyths, Groupon,Β Ryman and Walmart.

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From the very moment a newborn baby enters into the world, they begin to use their senses to explore their new environment.

Early childhood educators cannot overstate the importance of sensory play in the educational process as it’s the foundation of all the skills children will use in school learning to read, write and solve math and science problems. Once a child has these experiences, they are able to draw upon the body memory and cognitive memory of their experiences when faced with new situations. Further, the process of observation is a skill in and of itself.

By providing children growing up with materials that they can physically manipulate, play with and explore, parents/carers help them learn more about the world and develop crucial skills that they will utilize later in life

Hands on play also offers many physical benefits, allowing your children to develop an awareness of their body and personal space whilst strengthening their muscle control.Β 

Babies and toddlers put just about everything they see into their mouths – this is just one way a child will use their senses to gain new information and engage with their surroundings!

Sensory/Messy play is any activity that stimulates the five senses of touch, taste, sound, sight and smell as well as the rather less known senses balance (vestibular) and a sense of where each body part is in relation to the rest (proprioception).

In addition to this is allows children the freedom to choose materials and develop their imagination. It can also aid language and communication as a child explains what something may feel like or how it tastes or smells!


Fine motor skillΒ (orΒ dexterity) is the coordination of small muscles, in movementsβ€”usually involving the synchronisation of hands and fingersβ€”with the eyes. The complex levels of manual dexterity that humans exhibit can be attributed to and demonstrated in tasks controlled by theΒ nervous system. FineΒ motor skillsΒ aid in the growth of intelligence and develop continuously throughout theΒ stages of human development.



Five reasons summarised:

  1. Experimentation skills and recognition of the sense used during the exploration of different items.
  2. Attention and concentration by focusing on the given stimuli, such as exploring a slime in a bowl or torches with coloured paper.
  3. Increased hand/eye co-ordination and both gross and fine motor skills.
  4. Life skillsΒ is a fancy way of saying ‘the skills your child will need throughout their life’ such as, scooping, moving, tipping AKA motor hand movements.
  5. Tactile learning – the foundation of sensory play is play with our senses aka tactile learning.


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With messy play, the sensory experience also helps children to understand their senses.

By exploring how things feel, smell and taste, this type of play nurtures an awareness and understanding of the world that surrounds them – even if you hate it – while my children had finished with the slime I had to clean up the mess of it being flung out the bath!

There is no right way to carry out messy play as it’s all about letting children explore and experiment with different objects and raw materials without any end goals to restrict them.

With raw materials such as slime, water, chalk, paint, play dough or paste, children’s imaginations can run wild and they can spend a long time exploring these, making their own discoveries, stimulating their curiosity and developing their knowledge.Β 

Activities such as pouring, shovelling, throwing or dancing in the slime it can help build strength in the large muscle groups at the top of the arms and it is these muscles that then enable the smaller muscles in the hands and fingers to make precise and controlled movements.

In messy play, children can play with tools to develop and practice their fine motor skills as well as their hand-eye coordination, until soon they can hold a pen or eat with a fork!

Slime is messy and comes in various textures which allows any child to be able to explore their difference senses – what I like about the Zimpli Kid products is that they smell so nice!


Slime baff turns bath water into oozy, gooey bath of slime and it does what it says on the tin! It offers imaginative and creative play.

In regards to using the products it’s very simple to use as you fill up the bath – my children poured in the slime and stirred with it their hands and it took around five minutes for it to thicken up to look like slime – then in go the children and they totally loved it!
When you turn on the tap, it dissolves really well and was very happy that it went down with ease with no stain ( on the other hand, the mess of washing the children off was… Fun)
They thoroughly enjoyed (and enjoy) these slimes plus I feel safe using them on the children and the environment.
Infants and children alike enjoy sensory play – as mentioned above – these products allow creativity and a chance to be covered in total mess!
10/10 would recommend.




Call them:Β 0845 459 1818Β 
​UK Email:Β
USA Email:Β

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19 thoughts on “Importance of sensory play with Zimpli Kids Bath Slime | Review.

Add yours

  1. Ooo icky! I can see while the kiddies love it!! Definitely need to be a fun day activity rather than a bath time one! β€ͺThank you for linking up to the #familyfunlinky‬


  2. We’ve tried this! My kids love it, I’m not a fan if I’m honest cause of the mess! Thanks for joining in with #KidsandKreativity, I hope you come back next time x

    Liked by 1 person

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